My personal philosophy regarding shooting images of products is that everything should be bathed in beauty as much as possible. Now a days just about anyone can take a nice picture of a product on a white background. But making a product stand out and look beautiful takes a bit more creativity, art and technological know how. It is also important that the photographer understands marketing, human perceptions and reactions as well as the vision of the product or service owners. My background in marketing and psychotherapy help me accomplish this.